Coup D’etat Brooklyn

Coup D’etat Brooklyn

Coup d’etat (pronounced /ku de’ta/) BROOKLYN is a graphically bold clothing company based out of the Bedford-Stuyvesant neighborhood of Brooklyn, New York, whose brand philosophy follows the principle “live to change something.”

The term ‘coup d’etat’ means ‘a (sudden) blow (or strike) to a state, in French, is synonymous with an aggressive overthrow of an establishment. Coup d’etat Brooklyn has embraced this as a brand concept as we aim to “change” the current “state” of urban fashion. They embody the understanding that life is a blessing and it must be used to create change for the betterment of all of humanity.

Coup d’etat BROOKLYN launched in Fall 2004 after American co-founders Daoud Abeid and Rasu Jilani, both decided that they wanted to manifest visual ideas and life philosophies through eye-catching fashion and bold statements. Suhail Smith also served as the original design team. Based on a philosophical approach, the clothing is best known for introducing universal concepts and avoiding the self-righteous approach.

By way of Art, Fashion, Film and Politics they live to change something.

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